Fundraising Institute Australia

Fundraising Institute Australia

FIA is the national peak body representing professional fundraising in Australia. Given its role as the industry self-regulator, it needed to transform into a more trusting and credible body. Research revealed that credibility is a major concern for FIA members and this feedback was the foundation of the new brand design.

Giving the institute a contemporary and authoritative new look was one of many strategies we looked at for FIA's rebranding.

Task

Logo Design; Designing and authoring the brand section of the Style Guide, and developing creative material following the direction for the logo